The Client

Ben-Gurion University of the Negev (BGU) aspires to be among the top research universities in the world, a leader in scientific innovation, applied sciences and interdisciplinary research – all of which impact daily life. The University is committed to social and environmental responsibility and is working to develop the Negev, Israel and the world. American Associates, Ben-Gurion University of the Negev (AABGU) plays a vital role in sustaining David Ben-Gurion’s vision, creating a world-class institution of education and research in the Israeli desert, nurturing the Negev community and sharing the University’s expertise locally and around the globe.

The Project

At AABGU I was part of a team that developed and implemented an integrated marketing plan based on AABGU’s new website. We raised funds for the construction of the American Associates Village, research in sustainable energy and desert agriculture, and student scholarships. We also worked to raise the profile of Ben-Gurion University in the United States.

I wrote newsletters and targeted email marketing campaigns with associated landing pages. I converted their email newsletter to a more visually appealing, responsive template. I conducted surveys and analyzed results, alongside website and social metrics, to tailor each issue to the interests of AABGU’s constituents.

Upon learning that one director would print and mail the email newsletter, I initiated the creation of a printed newsletter, Negev News, which I also designed and edited.  The first issue resulted in a $125k pledge. 

I recognized donors, including organizing a trip to Israel for the unveiling of a garden created in honor of their gifts.

The Result

I raised funds for a $13 million dormitory complex, including a $1 million gift from a single donor. I was part of the team for several successful fundraising and development projects, including endowed scholarships, endowed chairs, and new laboratories.

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Image of process magenta ink in the fountains and on the rollers of a offset color printing press.