The Client

The Central Conference of American Rabbis (CCAR), founded in 1889, is the oldest and largest rabbinic organization in North America. It projects a powerful voice in the religious life of the American and international Jewish communities.  The CCAR’s unique contribution to a continued vibrant Jewish community and Reform Movement lies in its work fostering excellence in Reform Rabbis; enhancing unity and connectedness among Reform Jews; applying Jewish values to a contemporary life; and, creating a compelling and accessible Judaism for today and the future.

The Project

In order to promote the CCAR’s 125th annual convention in Chicago, I implemented regular emails to CCAR members and subscribers, achieving 40-70% open rates. We created a convention website in-house. I managed the team creating all content for the convention website and delved into some code. I managed all digital and traditional marketing for the convention and brought branding in line with industry standards.

I was part of the team for the new web store for their publishing house, created in time for convention. Integrating shipping with the outdated system of their warehouse made the project quite complex – which posed a serious issue, given the limited budget.

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